-
Brand Elements
-
Video branding
The use of graphics has exploded in today's news environment – not only on corporate websites, but also on social media sites. News graphics are easily – and most likely to be – shared online as they present information clearly and quickly in a visually appealing way. Because of this, it is very important to apply consistent brand identity standards to all of our published news graphics. In doing so, it brings brand recognition and trust in RFE/RL's content.
It is important to apply RFE/RL brand identity standards to all produced content, including maps. Maps may be used as a stand-alone graphic or may accompany news content within an article, video, infographic, etc.
Here is an example of a well-branded RFE/RL map:
In order to ensure the consistency of brand and style throughout RFE/RL content and sites, maps must be created with brand colors, typographic treatments and graphic elements.
Stylizing maps can be quite complex depending upon the data and information to be highlighted. We have created guidelines for basic static (not interactive) maps.
Maps may consist of two parts as shown in the image below:
There are four hierarchical levels for maps:
Each level area must be stylized with its designated colors and graphic elements as shown below.
Styles for the levels of hierarchy and the locator map.
Styles for elements and type representing city, capital, and highlighted area names:
Here is an example of a well-branded map with all four levels of hierarchy:
Of course, it is not necessary to have all four levels of hierarchy. This depends what information needs to be visualised.
1) General area: Countries surrounding Russia 2) Focus area: Country of Russia
All type used within the maps must use the correct brand typeface for each specific language service outlined in the Typography section.
The placement of text on top of an image should be done thoughtfully and carefully. Below are guidelines and examples that are flexible, yet comply with the RFE/RL brand.
For best visibility across platforms and devices, all text, service brandmark, and elements should be within the safe area (40px from the edges) shown in the example below.
An overlay of 60% black should be used on top of images to ensure proper text legibility. The overlay can be applied to the entire image or just a fraction of the image behind the text.
Each image should include the correct service brandmark in the color variations of white or reversed. It is recommended to place the brandmark in the top (left or right) and it must be placed within the safe area mentioned above.
All text should use the correct typeface for the specific language service outlined in the Typography section.
There should always be one element highlighted with a block of orange with an opacity of 80%. Never highlight more than one element on an image.
Some examples of elements which could be highlighted include:
The highlight rule does not apply for commemoration images. These should have an element highlight of 80% black instead of orange.
In case there is no specific element to highlight, we recommend to highlight the brand mark for added visual interest.
To promote breaking news, use this graphic as a placeholder before a proper news photo of the event is available.
The English version is available on Pangea's Graphic Database under "Breaking News Graphic". Localized versions are available upon request. As with all branded graphics, please use as-is. Do not alter or modify in any way.
To promote the top news of the hour, we recommend to use this graphic.
The English and Russian versions are available on Pangea's Graphic Database. Additional localized versions are available upon request. As with all branded graphics, please use as-is. Do not alter or modify in any way.
2. Social Media Templates
The importance of consistent brand identity applies not only to our corporate website, but to all media where our content is shown, including social media platforms. In this section, you will find a variety of graphic examples for use on social media. If you would like a template of these examples for your language service, Pangea Digital Design can provide one by request (here).