The use of graphics has exploded in today's news environment – not only on corporate websites, but also on social media sites. News graphics are easily – and most likely to be – shared online as they present information clearly and quickly in a visually appealing way. Because of this, it is very important to apply consistent brand identity standards to all of our published news graphics. In doing so, it brings brand recognition and trust in RFE/RL's content.
It is important to apply RFE/RL brand identity standards to all produced content, including maps. Maps may be used as a stand-alone graphic or may accompany news content within an article, video, infographic, etc.
Here is an example of a well-branded RFE/RL map:
In order to ensure the consistency of brand and style throughout RFE/RL content and sites, maps must be created with brand colors, typographic treatments and graphic elements.
Stylizing maps can be quite complex depending upon the data and information to be highlighted. We have created guidelines for basic static (not interactive) maps.
Maps may consist of two parts as shown in the image below:
There are four hierarchical levels for maps:
Each level area must be stylized with its designated colors and graphic elements as shown below.
Styles for the levels of hierarchy and the locator map.
Styles for elements and type representing city, capital, and highlighted area names:
Here is an example of a well-branded map with all four levels of hierarchy:
Of course, it is not necessary to have all four levels of hierarchy. This depends what information needs to be visualised.
1) General area: Countries surrounding Russia 2) Focus area: Country of Russia
All type used within the maps must use the correct brand typeface for each specific language service outlined in the Typography section.